Mr BAYLEY - On the visitation, minister, you talked about the decline in the Chinese market and that's completely understandable. We note from PAHSMA's strategy, though, there's a real strategy to draw more visitors from New Zealand and India. I'm interested in what sort of marketing and advertising, how you're going about deploying this strategy and getting those visitors here.
Mr FLAMSTEED - The New Zealand market is expected to change in the next couple of months with the change of direct flights from New Zealand. We still will see a lot of visitation coming from New Zealand via Melbourne. We work very closely with Tourism Tasmania and Tourism Australia on a number of different trade missions.
India, for us, is certainly a new market that we're starting to explore. The opportunities for us we would see in the near future are certainly China, Hong Kong, Singapore, North America as a growth market as well and mature travellers, travellers that have already experienced Australia and are looking for something unique and different in Australia, and Tasmania certainly has an offer there for that.
Mr O'BRIEN - A lot of the marketing for Port Arthur is done on the back of Tourism Tasmania and government-organised events like the ATE. I will introduce Anne, who is the manager of our visitation at PAHSMA, to touch on that.
Ms McVILLY - We have a very limited marketing budget so it's more powerful if we partner with Tourism Tasmania, Tourism Australia and other organisations like Cultural Attractions of Australia. We can't attract them to come to Tasmania so we work with them to see who they're trying to attract and go to trade missions such as ATEC, ATE and we are sending our commercial manager to Hong Kong and China at the end of the month.
Mr BAYLEY - In terms of return visitation, 47 per cent will return to Port Arthur. I think it is something like 4 per cent to the Female Factory. What is the reason for this? What can you do about this in terms of attracting that return visitation?
Ms McVILLY - There is a new experiences and events program for Port Arthur. For the Female Factory, brand awareness of that site is relatively low, so we are doing a major research piece with Roy Morgan to work out who we should be attracting, how we reach them, how they make their travel decisions and who is the best fit for that small, precious site.
